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lead magnet examples

One of the Best Lead Generation Ideas

Brent Peterson, PMP, MS, MBA / August 16, 2017

One of the Best Lead Generation Ideas

Generating online leads for your business or non-profit cause requires some creativity. There are countless lead generation ideas and it takes time to figure out the best strategy. If your goal is to build an email list, you need to inspire people to sign up for your list (here are 10 different opt-in email …

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How to Create a Winning Title for Your Free Email Offer

Brent Peterson, PMP, MS, MBA / August 3, 2017

How to Create a Winning Title for Your Free Email Offer

There is an old adage in writing that goes: When the tension is lost, the audience’s attention is lost. Authors are advised to withhold information in their works so the audience will keep reading until the very end. Anytime you’ve kept reading another chapter, it is because the author maintained tension in the …

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15 Grammatical Errors to Avoid in Email Sign Up Incentives

Brent Peterson, PMP, MS, MBA / June 26, 2017

15 Grammatical Errors to Avoid in Email Sign Up Incentives

Your email sign up incentives (or lead magnets) are the first professional impressions you have with your email subscribers. Therefore, online lead generation should be treated with the same level of preparation as a job interview. As outlined in the Graceful Resources product Interview Angel, job applicants who …

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Graceful Resources are organized by Brent Peterson, PMP, MS, MBA to provide you professional guidance for web design and online lead generation strategies. One project step at a time.

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