Generating online leads for your business or non-profit cause requires some creativity.
There are countless lead generation ideas and it takes time to figure out the best strategy.
If your goal is to build an email list, you need to inspire people to sign up for your list (here are 10 different opt-in email marketing offers to help you decide on a creative lead magnet). Once leads are on your email list, you can then guide them through a journey of new discoveries and resources.
If your goal is to inspire your website visitors to directly inquire about your products or services, you need a creative lead generation form (the next post on this site will add a second form software product review to the Graceful Resources recommended website resources to help you out).
The Story of Notch, the Rescued Dolphin
Martina S. Wing is a manta ray and marine life advocate, educator, author, and underwater photographer.
Her work is based on the Kona coast on the big island of Hawaii.
In January 2013, she recorded underwater the true story of a wild dolphin in need and the humans who helped it.
Here’s the spectacular video itself of the dolphin (named Notch) rescue:
If you would like to watch the complete (10 minute) film festival edit of Notch’s rescue and opt-in for free to Martina Wing’s mailing list, you can do so via this film festival video landing page.
Martina is a very gifted storyteller and educator, and her email newsletter is an absolute treat to read every other Sunday.
You can sign up for her email list via this same video landing page.
One of the Best Lead Generation Ideas
Inspired by her video with over 30 million YouTube views, Martina is now sharing the amazing story of the rescued dolphin Notch with children around the world through a new children’s book (planned release later this year).
To build her email list in support of the book and all of her inspirational work, Martina’s free lead magnet is a downloadable coloring book.
The coloring book is one of the best lead generation ideas you will encounter. This lead generation idea aligns with her children’s book project, and the coloring book is just as popular with adults as it is with kids.
To date, her active email list is now over 1,600 subscribers.
Martina is a client of Graceful Resources, and you can preview the Marine Life Coloring Book via this link.
If you are equally inspired by her team’s work, you are encouraged to directly opt-in to her list and coloring book via this book announcement landing page as well.
For more information on her children’s book project – which recently exceeded its Kickstarter campaign goal by 20% – please reference the following video and campaign-funding link.
What are the Best Lead Generation Ideas?
As Martina Wing’s lead magnet demonstrates, the best lead generation ideas don’t have to be the most sophisticated.
But lead generation ideas do have to be creative.
And when in doubt for your next lead generation ideas, never forget that we are all kids at heart.
That’s where inspiration begins!
Other Resources for Your Lead Generation Ideas
- Lead Magnet Guide (5 essential characteristics of a lead magnet)
- Lead Magnet Survey (share your own opinion about email sign up incentives and discover what other entrepreneurs recommend)
- Lead Magnet Project (an interactive online project for professionals building email lists)
- Lead Magnet Examples (Graceful Resources email subscribers can add their own web address for free)
- Recommended Website and Email Software Resources (you’ll also discover why these resources are recommended)
Cheering for your online success – one project step at a time!