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What is an Ethical Bribe? Here’s Another Perspective

Brent Peterson, PMP, MS, MBA / April 16, 2017

What is an Ethical Bribe? Here’s Another Perspective

An ethical bribe is a fancy term for an opt-in incentive to join an email mailing list. In other words, it is a lead magnet (here are some lead magnet examples for your reference). A Form of Business Exchange A lead magnet or ethical bribe is a form of exchange. You gain someone’s contact information (e.g. …

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Rainmaker Platform Review: Is Rainmaker Right for You?

Brent Peterson, PMP, MS, MBA / March 28, 2017

Rainmaker Platform Review: Is Rainmaker Right for You?

The Rainmaker Platform is a complete online turn-key solution from Rainmaker Digital (formerly Copyblogger Media) for entrepreneurs who are seeking a WordPress-based platform with a lot of out-of-the-box functionality for online commerce - such as a landing page designer, course builder, membership area, and checkout …

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Questions to Ask About Lead Magnets

Brent Peterson, PMP, MS, MBA / December 2, 2016

Questions to Ask About Lead Magnets

To help other entrepreneurs build their email mailing lists, I am launching a directory to promote their lead magnets (often called sign-up incentives or ethical bribes). I announced this exciting plan in my previous blog entry. The directory is open to anyone on my email mailing list as a creative way to say thanks …

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Graceful Resources are organized by Brent Peterson, PMP, MS, MBA to provide you professional guidance for web design and online lead generation strategies. One project step at a time.

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