Why ConvertKit may be the Best Email Marketing Software for Entrepreneurs

ConvertKit is in a crowded marketplace of email marketing software services.  You may already be familiar with some of the other popular brand names in this space:

1.  ActiveCampaign
2. AWeber
3. Constant Contact
4. Emma
5. GetResponse
6. iContact
7. InfusionSoft
8. Mad Mimi
9. MailChimp
10. VerticalResponse

I’ve personally used AWeber, ConstantContact, and MailChimp. I like them all. They’re not perfect. No software solution is, but they all do their core responsibility as advertised: They securely maintain your email mailing list and allow you to distribute marketing messages to these contacts.

I’m not going to try to convince you that ConvertKit is the best email marketing software on the planet.  One size does not fit all small businesses. But I am here to try to tell you that ConvertKit may be the best email marketing service for entrepreneurs in the digital economy. I specifically mean people like you and me who are trying to gracefully profit from our passion in life, and who attract an authentic audience by creating and sharing valuable blog content.

ConvertKit is not the cheapest nor is it the most expensive email marketing service in the marketplace (it starts at $29/month for your first 1000 subscribers).

What it does offer is the user friendliness of MailChimp with a lot of the Customer Relationship Management (CRM) capabilities of InfusionSoft.

It’s user interface is almost too simple to be a powerful resource to segment and tag your email mailing list subscribers for strategic growth. But when you immerse yourself in complexity for so long (like I have a bad habit of doing), you expect things to be difficult to be good.

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ConvertKit Makes It Easy

Here are eight benefits of ConvertKit that are worth checking out.

You’ll be charged $29 to open a ConvertKit account, but you have 30 days to cancel your account and receive a refund. For $1 per day, it may be the smartest software test month of your entrepreneurial journey (along with 14 days to try out Rainmaker Platform which I am growing more in love with by the week).

1. Only One List 

   Unlike email marketing services likes AWeber and MailChimp that charge you per email per list (even if it is the same email address), ConvertKit only charges you once per email because there is only one list. All subscribers to your mailing list have their unique profile where you can tag and segment them with ease. ConvertKit makes it easy.

2. Nice Looking Opt-in Forms  

   One of my biggest frustrations with  AWeber is that their opt-in forms are well unattractive out of the box and difficult to configure.  Yes, you can customize them if you know what you’re doing (or use an opt-in designer tool like OptinMonster), but doesn’t it make sense to be able to make attractive opt-in forms if you are just starting out? ConvertKit makes it easy.

3. Built-in Landing Page Templates

   This is a very nice and unexpected benefit of ConvertKit.  Landing page templates allow you to create an entire page dedicated to your opt-in. This is a feature you can pay separately for with software like LeadPages.  You can host your landing page with ConvertKit at no extra cost or on your own site.  ConvertKit makes it easy.

4. Easy-to-Follow Autoresponder Sequences

   Autoresponders is a term for an automated sequence of emails you can send out to your subscribers. ConvertKit makes the process intuitive by displaying all of your email messages in one view in your account dashboard. You can even drag and drop your messages to change the sequence. ConvertKit makes it easy.

5. Broadcasting While Excluding

   Broadcast emails are one-time messages that can be written and distributed at any time to your subscriber list.  Since you only have one list, ConvertKit makes it easy to send a broadcast while excluding certain segments of your list. For example, you way want to send out a notice about a sale on one of your products, but you don’t want to send it to customers who have already purchased the product. ConvertKit makes it easy.

6. Tagging Based on Your Subscribers’ Activity

   ConvertKit lets you tag (and then segment) potential leads in your subscriber list based on their activity on your website or through your email message. For example, you may include a link in one of your ConvertKit emails to assess interest in a new product. If one of your subscribers clicks on the link, ConvertKit can automatically tag that person as being interested. ConvertKit makes it easy.

7. Easy to Understand Analytics

   When you login to your ConvertKit account, you will see an easy-to-understand subscriber graph that shows you by the day which forms are growing your subscriber list. ConvertKit makes it easy.

8. Integration with Other Software Applications (including the Rainmaker Platform)

   ConvertKit integrates directly with other software apps like LeadPages, OptinMonster, Shopify, and countless other apps like Typeform through Zapier. ConvertKit is also one of of only a handful of email marketing services that have been selected to integrate directly with the Rainmaker Platform.  If you are a serious about creating and sharing content online through a blog, podcast, course, etc., ConvertKit coupled with Rainmaker is a powerful combination (and Rainmaker is the foundation for this website – here’s why).  If you want to maximize email opt ins, I also use OptinMonster on this site (here’s why).

ConvertKit is designed for entrepreneurs in the digital economy

If you are serious about profiting from your passion in the world, I encourage you to try out ConvertKit for yourself. I’m confident you will be happy with all that it can for you and for your customers. ConvertKit makes it easy.

Savings Opportunities

1. If you prepay for a full year of ConvertKit (click here to get started), you can get 12 months for the price of 10 months (this is what I opted for).
2. If you use this other promotional link, you can fully test out ConvertKit free of charge for the first month.

Full Transparency

I have an affiliate relationship with ConvertKit so if you decide to invest in ConvertKit via this link (or other ConvertKit links in this post), I am eligible for a commission from the good folks in Idaho at ConvertKit. There is no extra cost to you and your use of my affiliate link helps support the growth of Graceful Resources.

If you start using ConvertKit, I would encourage you to set up an affiliate relationship with them as well.  You’ll want to spread the word too.  The software is that good, and I would use and recommend it even if there was no affiliate program.

What questions do you have about ConvertKit?

Please let me know via response to the free Graceful Journal email mailing list or my contact form. I am here to help.