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5 Essential Characteristics of a Lead Magnet

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A lead magnet goes by many names (see what is an ethical bribe?), but what is most important to know, is that a lead magnet is essential for your business growth.

Your lead magnet inspires people to join your email mailing list when they visit your website or landing page.

Without an email mailing list, you can’t grow your business online.

Why Your Email List Matters

Without an email list, you can’t build relationships with your audience.

Without an email list, you can’t notify your audience of new posts.

Without an email list, you can’t share information with them about your new online course, ebook, project, etc.

Without an email list, you can’t segment your audience based on their interest (ConvertKit is recommended for this aspect – here’s why).

Without an email list, you can’t grow your business online and be profitable.

Without an email list, you can’t give yourself time and money back for what really matters in life.

Characteristics of a Lead Magnet

5 Essential Characteristics of a Lead Magnet

You now know that an email list is critical for your online success.

But without a good lead magnet, you can’t start or build a relevant email list.

Not all lead magnets are created equal.

A professional lead magnet has five essential characteristics.

Rather than outline the case for each of these five lead magnet characteristics in a really long and less memorable post, the essential characteristics are now packaged for your quick reference in a (you guessed it) lead magnet!

Specifically, the lead magnet is a 9-page guide titled The Five Essential Characteristics of a Lead Magnet. Click here for your complimentary copy.

You’ll also receive professional advice once a week to apply to your own lead magnet and to your corresponding web pages and email marketing.  There is no spam and you can unsubscribe from the list at any time.

If you choose to stay on the email list, you can also showcase your own lead magnet web address free of charge on the Lead Magnet Examples page here on the Graceful Resources website.

If you need professional assistance with a new lead magnet and the technical integration of web pages, opt-in forms, and email marketing, you will also receive a 25% discount to the strategic Lead Magnet Project.

Receive Your Free Guide

Cheering for your online success – one project step at a time!
Brent

How to Promote Your Website for Free

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You’ve got a great message or product to share with the world!

And you should profit from your passion so you can serve more people. You may have a website or landing page already published – awesome if you do, but no worries if you don’t yet.

One you have at least one landing page in place, you are ready to build an email list so you can stay connected to your audience.

(If you need help getting started, there’s an inexpensive Graceful Resources project launching in April titled How to Build an Email List – Even Without a Website)

Why Your Email List Matters

With an email list, you can build relationships with your audience.

With an email list, you can notify your audience of new blog posts.

With an email list, you can announce your offerings to people who already know you.

With an email list, you can segment your audience based on their interest (ConvertKit is recommended for this aspect – here’s why).

With an email list, you can be profitable and expand your great message or product to a global audience.

How to Promote Your Website for Free

How to Promote Your Website for Free

There are multiple common strategies to promote your website (and email list) for free such as:

  1. Publish and optimize blog posts to generate organic SEO traffic
  2. Share your web content on social media
  3. Add a link to your website or landing page in your email signature
  4. Talk about your web page in person at events
  5. Include your website in your professional profile on LinkedIn

Here is one more professional uncommon option that is available to you today:

Promote your website for free on this website (specifically, on the Graceful Resources Lead Magnet Examples page)

There’s just one catch…

Ok, there are two (but they’re both helpful to you):

  1. You need a lead magnet (if you need help creating a lead magnet, the upcoming Graceful Resources project will cover that step too). 
  2. You need to be a Graceful Resources email subscriber (it’s completely free).

When you become an email subscriber, you will now experience three benefits:

  1. FREE weekly project lessons learned to apply to your current or future landing pages, website, and email marketing.
  2. Announcements about deadlines for affordable professional projects to help you build a strong email list and online business.
  3. FREE professional publicity for your website on the Graceful Resources Lead Magnet Examples Page.

Your Passion Matters

You have a special gift to share with the world, and you should profit from your passion so you can serve more people.

If you have ever wondered how to promote your website for free, you now have another professional option through Graceful Resources:

Graceful Resources Lead Magnet Examples Page

Cheering for you!
Brent

Subscribe Today

How to Build an Email List Even Without a Website

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You have a great message to share with the world and you can be successful reaching a global audience. But there are three goals you need to realize to accelerate your dream.

These three goals are to:

  1. Receive Strategic Direction
  2. Move Forward Every Week
  3. Save Time and Money

In the online business world, your success depends on the fulfillment of these goals through professionally managed projects for web content and email marketing. This website called Graceful Resources and an online interactive project (details below) were designed with you in mind.

The secret to your entrepreneurial success is simply this…

Plan your work and then work your plan.

In alignment with the three goals of Graceful Resources to guide you strategically, keep you moving forward every week, and save you time and money, a new interactive project is being launched to help you build an email list (even without a website).

Project details are included below for your reference and consideration.

HowToBuildanEmailList

How to Build an Email List Even Without a Website

The project is a meaningful experience for you as an entrepreneur to start building an email list of people who are genuinely interested in what you have to say or offer.

If you’d like to receive a 25% discount opportunity and get started with a FREE Lead Magnet Guide, simply click here.

Title: The Lead Magnet Project
Structure: Interactive Guided Do-It-Yourself Project

Target Audience: Professionals who are…

  1. Looking to Build a New Email List to Start Promoting their Passion and Helping Others Through Planned Products, Services, or Events
  2. Not Ready to Launch a New Website Just Yet (or Have No Intention to Manage a Website)
  3. Frustrated with the Opt-In Results on their Existing Website
  4. Intimated by the Technical Side of Online Entrepreneurship
  5. Ready to Roll Up Their Sleeves, Learn New Skills, and Produce Tangible Project Results
  6. Eager to Connect with Other Professionals in a Supportive Online Project Environment

Start with Your FREE Lead Magnet Guide

By the end of the project, you will learn how to:

  1. Create an attractive opt-in incentive or lead magnet
  2. Set up a professional opt-in landing page and form with Leadpages to promote the lead magnet (participants can also use their own landing page software)
  3. Select a memorable custom domain name to automatically redirect to an opt-in web page
  4. Establish and test SEO settings for the new web page
  5. Develop a double opt-in sequence to minimize spam and cross-promote current or planned offerings (optional)
  6. Draft an automated welcome message to set expectations with new subscribers
  7. Integrate and test an opt-in form with ConvertKit (participants can also use their own email marketing service)
  8. Tag email subscribers into an automated welcome sequence
  9. Deliver the welcome message and lead magnet to subscribers automatically
  10. Segment subscribers based on interest tags in welcome message (optional)
  11. Develop a marketing strategy (including the use of Facebook and LinkedIn) for the lead magnet and email list
  12. Establish an email communication rhythm with the email list for long-term engagement

Other Project Notes:

  1. Participants will be issued a Teamwork user account to securely log-in to the project from any browser. For those who don’t know, Teamwork is a project management-based software application based in Ireland. The Graceful Resources team uses it to manage custom projects out of Virginia for clients as far away as Hawaii, and absolutely love it for online collaboration and for getting things done in a logical sequence. Teamwork starts at $49/month and is a game changer for any part-time or full-time entrepreneur. Project participants will get to use Teamwork under the Graceful Resources software license at no additional cost.
  2. Participants can also download the free Teamwork Projects app to get notifications and add task comments from their phones.
  3. Written or video instructions will be provided for each project task.
  4. Ongoing online support and feedback on each task will be provided by the Graceful Resources project team. Participants are also encouraged to support one another with online feedback throughout the project.
  5. Each conversation will be grouped and stored by project task so finding and contributing to a relevant conversation is simple.
  6. Project risks will be posted to further guide participants with their own strategic decision making.
  7. Project documentation will be handled via Teamwork and your Graceful Resources login account.
  8. The retainer fee for Graceful Resources custom client projects start at $500/month. But you are obviously not going to be able to charge that amount for this project.

Join the Project Interest List

In support of your three professional goals to:

  1. Receive Strategic Direction
  2. Move Forward Every Week
  3. Save Time and Money

… click here to stay connected to projects announcements and to take advantage of a 25% discount opportunity details.  How long you stay connected to the project is entirely up to you.

It’s going to be a very supportive project environment with this promise…

You are going to learn valuable marketing and tech skills (even if you never thought you could understand web technology) and you are going to produce meaningful results.

Once more, the secret to entrepreneurial success is simply this…

Plan your work and then work your plan.

For more information on the Lead Magnet Project – including Frequently Asked Questions – please visit LeadMagnetProject.com.

Cheering for your online success – one project step at a time!
Brent