Opt-in email marketing refers to the process of inspiring someone to join (or opt-in) to your email mailing list.
A simple opt-in email form to “receive your newsletter” is likely not going to inspire people to share their email addresses with you.
You need an opt-in email marketing offer (also called a lead magnet).
A good lead magnet will:
- Attract the right leads to your mailing list and business.
- Grow your online business automatically.
- Give you time back for your family and friends (because the process is on auto-pilot).
An opt-in email marketing offer can be of many different types.
No matter the lead magnet type, the incentive has to be offered at no extra cost to your email subscriber (other than the personal cost to exchange an email address for the benefits of the lead magnet and subscription).
10 Opt-In Email Marketing Offers
Here are ten common lead magnet types to inspire you to create that perfect opt-in email marketing offer to your business leads:
- Discounts (Coupons)
- eBooks
- Resource Guides (e.g. Checklists, Quick Reference Sheets, Reports)
- Audio Files
- Online Assessments / Quizzes
- Video Training
- Software Trials
- Swipe Files (Communication Templates such as Email Messages)
- Free (but Short) Consultations
- Email Autoresponder Series (Automated Series of Emails About a Specific Topic)
Which Lead Magnet Type is the Best?
Take the 3-minute Lead Magnet Survey to share your own experience and to discover what other entrepreneurs recommend.
Your family is waiting for you to put your business growth on auto-pilot.
Other Resources for Your Online Success
- Lead Magnet Project (an interactive online project for professionals)
- Lead Magnet Examples (Graceful Resources email subscribers can add their own web address for free)
- Recommended Website and Email Software Resources (you’ll also discover why these resources are recommended)
Cheering for your online success – one project step at a time!
Brent