Graceful Resources

Online Scheduling and Web Design Help

Best Lead Magnets

How You’ll Start the Lead Magnet Project

by

The new Lead Magnet Project is about you.

It is about your professional dreams to serve people around the world through the web.

The Lead Magnet Project ends with the successful execution of your lead generation strategy.  How the project starts for you will be a unique and transformative experience (more on that in a moment).

As a Lead Magnet Project participant, you will:

  1. Determine you best email list building strategy
  2. Create a winning professional lead magnet
  3. Write effective copy for your opt-in form, web page, or advertisement
  4. Integrate and test your lead magnet with your email marketing service
  5. Strategically connect your lead magnet to your (current or planned) product or service through your own professionally-crafted email marketing
  6. Grow your email list and business with a relevant target audience

Free Lead Magnet Guide

LeadMagnetProject

Note about the Lead Magnet Project

The Lead Magnet Project is not another expensive and isolated online course full of modules and lessons – that may teach you what to do, but not how to do it.

Instead, the Lead Magnet Project is an inexpensive and interactive professional-managed online project – that will guide you through what to do and how to do it.

Specifically, you will be guided step-by-step through the strategic and technical steps for your new lead generation strategy.

And you control the project duration – leave after one month or stay connected. It’s up to you!

Project registration opened on Thursday 6/29 – click here to stay connected. You will also receive a 25% off discount opportunity that stays active for as long as you decide to stay connected to the Lead Magnet Project.

LeadMagnetExamples

How You’ll Start the Lead Magnet Project

Once you join the Lead Magnet Project, you will immediately have an opportunity to complete a personalized and strategic Typeform questionnaire.

(If you have never used Typeform, you are in for a real treat – click here for some Typeform examples.)

The questionnaire will help you get clear on your business goals and offerings.

Once you complete the questionnaire, you will automatically receive a copy of your responses for your own strategic planning.

While you are focused on your strategy, your Teamwork Projects account will be set up to welcome you into the Lead Magnet Project with a round of applause!

The Lead Magnet Project Starts Thursday, June 29th

Email subscribers will receive a project announcement and a special 25% off discount opportunity.

You don’t want to miss out!

Start with Your FREE Lead Magnet Guide

3 Reasons to Take the Lead Magnet Survey

by

Most surveys are about as enticing as extra paperwork at the department of motor vehicles.

Nobody likes to answer a long sequence of questions.

Nobody chooses to take a survey just for fun – although Typeform software does make surveys more of a dynamic human experience.

Perhaps most companies stopped trying to connect with people online when they labeled customers as site users.

Thankfully, for your human experience, Typeform is used for the Lead Magnet Survey here on the Graceful Resources website.

That may not be enough of a reason to convince you to take the survey, so here are three other reasons to take this survey which is designed to gather data on what lead magnets (also called opt-in incentives or ethical bribes) are working best to grow small business email lists today.

Lead-Magnet-Survey

3 Reasons to Take the Lead Magnet Survey

  1. The Lead Magnet Survey only takes about three minutes to complete.

    The Lead Magnet Survey (click here to open the survey in a new window) can easily be completed on a mobile device and it’s not one of those generic surveys that have no end in site.

    You’ll be back to your other responsibilities (or your work break) in less than five minutes. No worries.

  2. The Lead Magnet Survey is an example of a lead magnet strategy itself.

    You may be inspired to create a similar assessment for your own online platform, and, if interested, Typeform best practices can be taught to project participants in the upcoming online Lead Magnet Project.

    If you look closely, you will discover the Lead Magnet Survey actually represents four different lead magnet strategies!

  3. Your professional opinion matters.

    If you have ever opted-in to an email list to get a coupon, receive a free guide, watch a video series, or for some other reason (and who hasn’t?), you have experience with lead magnets.

    The latest survey results were discussed publicly for the first time on Friday, May 5th at 12 pm ET.

    The event was the Authority Traffic School Session hosted by Sonia Simone, Co-Founder and Chief Content Officer of Rainmaker Digital.

    (Authority is an advanced content marketing training and networking community organized through Copyblogger – click here for more information about Authority).

Surveys are Predictably Boring

Nobody can hide from that truth.

But a survey about lead magnets should itself be a good lead magnet.

Click here to take the Lead Magnet Survey to discover for yourself.

Thanks.

Lead Magnet Example: Before and After

by

Entrepreneurship at its core is about transformation.

Successful entrepreneurs are in the business of creating (and selling) some form of transformation for customers.

Elva Edwards is no exception and you’ll discover her inspiring story in a moment.  Her signature image below is heart warming:

Hands_w800

Whether you are a soon-to-be or active online entrepreneur, you have an amazing gift to share with the world that can transform other people’s lives.  You should also profit from your passion so you can serve more people.

To reach your online goals, you need to plan the work and then work the plan. The marketing strategies are constantly evolving, but with a solid foundation in place with the right web technology tools and processes, you can start the transformation you are offering others.

Transformation Starts with a Lead Magnet

For you, as an online entrepreneur, the transformation you offer starts with a lead magnet – an extra but related incentive for people to join your respective email mailing list. Once an email list is established, you have a direct communication channel to stay connected to your audience.

ElvaEdwardsPhoto

Dr. Elva Edwards is transforming people’s lives. She just launched a new platform called ChildhoodLoss.com to help adults heal from the loss of a parent when they were children.

Elva was born in West Texas and lived on a farm with her parents, grandmother, and sister until her parents were killed when she was only 19 months of age. She and her sister fell into the loving arms of their grandparents who moved to the farm to live with them.

She authored a book about her experience of healing from the loss of her parents as a child. It is called “A Texas Tragedy: Orphaned by Bootleggers.” Based on her book, Dr. Edwards is now planning to launch an online program to help other adults heal from a loss of a parent when they were children.

Lead Magnet Example: A Before and After Transformation

As a first step to build her email mailing list, Elva created her first lead magnet called “The Top Three Acts of Kindness to Heal the Loss of a Parent When You Were a Child”.

As you compare the two examples below, you can see that her lead magnet went through a transformation as well:

  1. Original Lead Magnet Document
  2. Revised Lead Magnet Document

(If interested in Elva’s platform, you or someone you care about can opt-in to her mailing list at ChildhoodLoss.com.)

Your Lead Magnet Example

Your first or next lead magnet is right around the corner too.

If you are not sure what lead magnet works best, this free 3-minute lead magnet survey may give you some insights.

If you are seeking project guidance to design and connect a professional lead magnet to your business email mailing list, don’t miss the interactive Lead Magnet Project.  It is an online community-based project environment for entrepreneurs. No tech or design experience required! 

And if you are seeking direct design help with a PDF lead magnet guide or checklist you’ve already outlined, layout designer Anas Abouzaradi at GoodLeadMagnets.com transformed Elva’s lead magnet and is highly recommended. Please feel free to let Anas know you were referred to him by Brent Peterson.

Anas also created the design for the lead magnet on this site: 5 Essential Characteristics of a Lead Magnet.

Anas will also be helping participants involved in the Lead Magnet Project and you can share your lead magnet concept and draft with project members for their valuable feedback.

Hope this helps,
Brent

p.s. You can discover other lead magnet examples on the Lead Magnet Examples Page – and you add your own lead magnet information free of charge if you are a Graceful Resources email subscriber.

Best Lead Magnets? Take this Quick Survey to Find Out

by

What are the best lead magnets to grow your email mailing list? Here’s a 3-minute survey to help you find out.

No email opt-in is required to participate or to see the latest results.

You also have the option to add your website free of charge to the new Graceful Resources professional listing of lead magnet examples.

Here is the information that is included in the public listing:

  1. Type of Your Lead Magnet
  2. Name of Your Lead Magnet
  3. Target Audience for Your Lead Magnet
  4. Web Address for Your Lead Magnet
  5. Your Name

Take the Quick Survey

What is a Lead Magnet?

In the online commerce world for your own business, a Lead Magnet is an extra incentive to inspire someone to join your email mailing list.

In essence, it is a form of exchange.  You gain someone’s contact information (e.g. email address) and the other person receives your lead magnet.

For example, the person who signs up for your mailing list receives the benefits of the lead magnet (such as a free resource guide) and the additional benefits of the email subscription.  Your business, in exchange, receives the person’s contact information (typically an email address) to stay in contact and build a relationship with the person.

Pen On Notebook With Computer Keyboard, Mouse And Cell Phone

What are the Best Lead Magnets?

That’s the question this new survey is designed to answer.

Your participation will also help others and provide you insight for your own business.  If you’d like to share the survey with other professionals, there are social share options (e.g. Facebook, Twitter) at the end of the survey. The social share buttons open in a new window before you click on the button to see the latest survey results.

Thanks,
Brent