Entrepreneurship at its core is about transformation.
Successful entrepreneurs are in the business of creating (and selling) some form of transformation for customers.
Elva Edwards is no exception and you’ll discover her inspiring story in a moment. Her signature image below is heart warming:
Whether you are a soon-to-be or active online entrepreneur, you have an amazing gift to share with the world that can transform other people’s lives. You should also profit from your passion so you can serve more people.
To reach your online goals, you need to plan the work and then work the plan. The marketing strategies are constantly evolving, but with a solid foundation in place with the right web technology tools and processes, you can start the transformation you are offering others.
Transformation Starts with a Lead Magnet
For you, as an online entrepreneur, the transformation you offer starts with a lead magnet – an extra but related incentive for people to join your respective email mailing list. Once an email list is established, you have a direct communication channel to stay connected to your audience.
Dr. Elva Edwards is transforming people’s lives. She just launched a new platform called ChildhoodLoss.com to help adults heal from the loss of a parent when they were children.
Elva was born in West Texas and lived on a farm with her parents, grandmother, and sister until her parents were killed when she was only 19 months of age. She and her sister fell into the loving arms of their grandparents who moved to the farm to live with them.
She authored a book about her experience of healing from the loss of her parents as a child. It is called “A Texas Tragedy: Orphaned by Bootleggers.” Based on her book, Dr. Edwards is now planning to launch an online program to help other adults heal from a loss of a parent when they were children.
Lead Magnet Example: A Before and After Transformation
As a first step to build her email mailing list, Elva created her first lead magnet called “The Top Three Acts of Kindness to Heal the Loss of a Parent When You Were a Child”.
As you compare the two examples below, you can see that her lead magnet went through a transformation as well:
(If interested in Elva’s platform, you or someone you care about can opt-in to her mailing list at ChildhoodLoss.com.)
Your Lead Magnet Example
Your first or next lead magnet is right around the corner too.
If you are not sure what lead magnet works best, this free 3-minute lead magnet survey may give you some insights.
If you are seeking project guidance to design and connect a professional lead magnet to your business email mailing list, don’t miss the interactive Lead Magnet Project. It is an online community-based project environment for entrepreneurs. No tech or design experience required!
And if you are seeking direct design help with a PDF lead magnet guide or checklist you’ve already outlined, layout designer Anas Abouzaradi at GoodLeadMagnets.com transformed Elva’s lead magnet and is highly recommended. Please feel free to let Anas know you were referred to him by Brent Peterson.
Anas also created the design for the lead magnet on this site: 5 Essential Characteristics of a Lead Magnet.
Anas will also be helping participants involved in the Lead Magnet Project and you can share your lead magnet concept and draft with project members for their valuable feedback.
Hope this helps,
Brent
p.s. You can discover other lead magnet examples on the Lead Magnet Examples Page – and you add your own lead magnet information free of charge if you are a Graceful Resources email subscriber.