A lead magnet goes by many names (see what is an ethical bribe?), but what is most important to know, is that a lead magnet is essential for your business growth.
Your lead magnet inspires people to join your email mailing list when they visit your website or landing page.
Without an email mailing list, you can’t grow your business online.
Why Your Email List Matters
Without an email list, you can’t build relationships with your audience.
Without an email list, you can’t notify your audience of new posts.
Without an email list, you can’t share information with them about your new online course, ebook, project, etc.
Without an email list, you can’t segment your audience based on their interest (ConvertKit is recommended for this aspect – here’s why).
Without an email list, you can’t grow your business online and be profitable.
Without an email list, you can’t give yourself time and money back for what really matters in life.
5 Essential Characteristics of a Lead Magnet
You now know that an email list is critical for your online success.
But without a good lead magnet, you can’t start or build a relevant email list.
Not all lead magnets are created equal.
A professional lead magnet has five essential characteristics.
Rather than outline the case for each of these five lead magnet characteristics in a really long and less memorable post, the essential characteristics are now packaged for your quick reference in a (you guessed it) lead magnet!
Specifically, the lead magnet is a 9-page guide titled The Five Essential Characteristics of a Lead Magnet. Click here for your complimentary copy.
You’ll also receive professional advice once a week to apply to your own lead magnet and to your corresponding web pages and email marketing. There is no spam and you can unsubscribe from the list at any time.
If you choose to stay on the email list, you can also showcase your own lead magnet web address free of charge on the Lead Magnet Examples page here on the Graceful Resources website.
If you need professional assistance with a new lead magnet and the technical integration of web pages, opt-in forms, and email marketing, you will also receive a 25% discount to the strategic Lead Magnet Project.
Cheering for your online success – one project step at a time!
Brent