In my previous journal entry, I outlined the three biggest benefits of starting a blog.
Or in my case (and perhaps for you as well) re-starting a blog on a new website.
I’m admittedly not the poster child for blogging consistency.
It’s one of those things I know I should do (SEO benefits are real when done right). And it’s one of those things I know I can enjoy doing (if I don’t treat it as a chore – one of the reasons I now brand this blog as my graceful journal).
My Blog Confession
I have fallen off the blog wagon multiple times over the past five websites.
My primary reasons for breaking the blog habit were primarily two-fold:
- I didn’t schedule writing time into my weekly calendar.
- I over thought the whole process (I’m a recovering perfectionist ;).
Note to self and to you, my friend:
Don’t repeat my mistakes.
We’re talking about a blog (short for web log) here. It’s not a dissertation.
Nobody really cares about some grammatical type-o.
People care about what you have to say if it helps them. They want to know about your journey.
That’s what matters.
Top Reason for Starting a Blog
That being said, the top reason for starting a blog (and maintaining a blog) truly from a business perspective is something less altruistic than the benefits outlined in my previous journal entry.
You see, my mission with this new website called Graceful Resources is to help you gracefully profit online from your passion in life. I’m here to make the technology side of things your graceful enabler.
I want you to be profitable.
And the world needs for you to be profitable.
You have something special to share with the world, but if you can’t come out ahead financially, your dream will die.
Without money, you can’t cover your website operating costs – and the costs do add up.
(If you’d like a summary of the resources I use and recommend, my free tech guide covers it.)
Without money, you can’t grow.
Without money, you can’t serve others.
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And the most essential and proven strategy to make money online gracefully and professionally is simply this…
Grow your email list.
Why Your Email List Matters
Without an email list, you can’t build relationships with your audience.
Without an email list, you can’t notify your audience of new posts.
Without an email list, you can’t share information with them about your new online course, ebook, etc.
Without an email list, you can’t segment your audience based on their interest (I use ConvertKit for this aspect – here’s why).
Without an email list, you can’t be profitable.
Every Blog Post Should Grow Your Email List
If your next blog post or journal entry doesn’t grow your list, write a better post next time.
No worries. This is a learning process and we’re on this journey together.
And make it real easy for people to join your mailing list from your posts. The pop up forms I use on this site built on the Rainmaker Platform all run through OptinMonster software.
To see a pop up example click here, and if interested, here’s a review I wrote on OptinMonster.
Blog posts work for you. Just don’t fall over the blogging wagon like I did.
The world needs to hear your voice.
And you need to be profitable.
Hope this helps,
Brent
Please let me know if you have any questions via my contact form or in direct response to my free Graceful Journal email mailing list.
I’m here to take away the pain of figuring out how to use new web technologies so you can gracefully profit online from your passion in life.