In the previous post, there’s a strategic landing page suggestion for any broken link on your website. But to be honest, I did not discover what is a landing page until late last year as a student of Jeff Walker’s Product Launch Formula.
A landing page by most definitions is an independent web page with a clear and single call to action.
The call to action on a landing page is typically a form to capture the email address of a page visitor (or lead). As a result, a landing page is also referred to as a “lead capture” or opt in page.
Landing Page Origin
According to this Wikipedia entry on landing pages, Microsoft first created landing pages to boost weak online sales of Microsoft Office in 2003. Whether they helped or not is debatable, but since then, landing pages have become a very popular marketing tool for online entrepreneurs like you and me.
And where there is demand, there is a marketplace of software providers ready to fill this niche! Two different software solutions alone are referenced in this post.
Landing Page Analogy
Think about a landing page like a flyer to see a band play at a local venue. The flyer essentially has just one purpose and that is to inspire you to go to venue at a set time.
Once there, you buy a ticket and enjoy the show.
In comparison, the band’s studio is its website.
The studio is where the band creates music, just like a website is where you create content in the form of a blog, online courses, etc.
A landing page does not replace a website.
It promotes it. It is your flyer.
Landing Page Examples
You can see landing page examples on this page. In fact, the page itself is a landing page using the landing page creator of the Rainmaker Platform – the software that runs this website – here are all the reasons)
For comparison, here is a landing page example from Evan Michael Zislis, best-selling author of the book ClutterFree Revolution.
This example for Evan uses Leadpages software. Leadpages is a Software as a Service (SaaS) company based in Minneapolis and they are recognized as the industry leader in this fast-growing marketing niche. LeadPages lets customers create and host an unlimited number of landing pages for their businesses.
Here are some popular types of landing pages that Leadpages has templates available for customers as a starting point:
- Sales
- Opt In
- Webinar
- Upsell
- Thank You
- Product Launch
- Pre-Cart
- Page Not Found Error
For more information about LeadPages, here’s a comprehensive review.
What is a Landing Page and Why You May Need One
If you are planning to grow an email mailing list for your business, a landing page will help you statistically toward that objective.
Just don’t forget:
A landing page is a flyer for the band. It does not replace the studio!
Hope this helps,
Brent