Lead Magnet Advice

Most surveys are about as enticing as extra paperwork at the department of motor vehicles.

Nobody likes to answer a long sequence of questions.

Nobody chooses to take a survey just for fun – although Typeform software does make surveys more of a dynamic human experience.

Perhaps most companies stopped trying to connect with people online when they labeled customers as site users.

Thankfully, for your human experience, Typeform is used for the Lead Magnet Survey here on the Graceful Resources website.

That may not be enough of a reason to convince you to take the survey, so here are three other reasons to take this survey which is designed to gather data on what lead magnets (also called opt-in incentives or ethical bribes) are working best to grow small business email lists today.

3 Reasons to Take the Lead Magnet Survey

The Lead Magnet Survey only takes about three minutes to complete.

The Lead Magnet Survey (click here to open the survey in a new window) can easily be completed on a mobile device and it’s not one of those generic surveys that have no end in site.

You’ll be back to your other responsibilities (or your work break) in less than five minutes. No worries.
The Lead Magnet Survey is an example of a lead magnet strategy itself.

You may be inspired to create a similar assessment for your own online platform, and, if interested, Typeform best practices can be taught to project participants in the upcoming online Lead Magnet Project.

If you look closely, you will discover the Lead Magnet Survey actually represents four different lead magnet strategies!
Your professional opinion matters.

If you have ever opted-in to an email list to get a coupon, receive a free guide, watch a video series, or for some other reason (and who hasn’t?), you have experience with lead magnets.

The latest survey results were discussed publicly for the first time on Friday, May 5th at 12 pm ET.

The event was the Authority Traffic School Session hosted by Sonia Simone, Co-Founder and Chief Content Officer of Rainmaker Digital.

(Authority is an advanced content marketing training and networking community organized through Copyblogger – click here for more information about Authority).

Surveys are Predictably Boring

Nobody can hide from that truth.

But a survey about lead magnets should itself be a good lead magnet.

Click here to take the Lead Magnet Survey to discover for yourself.

Thanks.

You may be wondering how to find for free the perfect image for your web page or lead magnet (see what is a lead magnet) because of the English idiom “A picture is worth a thousand words.”

But the advice is timeless and sound.

People scan words online, but they pause for images.

Pictures evoke emotions more so than any copywriting because words often get in the way of the transformation you are trying to convey through your online business – see words to avoid in copywriting.

Even a picture of a family taking a picture is a powerful message:

Choose your images strategically for your home page and other landing pages.

Since your lead magnet is the starting point for your email marketing, be especially mindful of the emotions you are triggering in your target audience through imagery. For your reference, here is a client’s lead magnet example that shows a before and after transformation thanks to images.

You can also discover eight stock photo images in the new Graceful Resources guide “The Five Essential Characteristics of a Lead Magnet” by clicking here.

Bigstock Photo Free Trial

Bigstock Photo by Shutterstock has one of the greatest collection of images in the world with close to 50 million stock photos, videos, and vectors.

A single search on its homepage will yield thousands of results. Chances are, if you are seeking a high-resolution image for your website or lead magnet, you’ll immediately discover some great options. The 4 images in this post are all examples from BigStock Photo’s selection.

Bigstock Photo is a subscription-based service starting at $79/month for 5 images/day.

There is also a Bigstock Photo free trial available for 7 days. You can download up to 35 royalty-free stock images (5 per day) for your commercial use.

If interested, here is the link: Bigstock Photo Free Trial.

8 Bigstock Photo Recommendations

Here are eight recommendations if you plan to use the Bigstock Photo free trial but not the paid service:

Set a reminder on your phone to cancel your subscription in 7 days (otherwise you will be charged $79).
Select your photos beforehand (you can bookmark them in your browser) before you start your trial subscription so that you can quickly download your five images per day.
Choose images that represent the transformation you are offering.
If your images have people in them, select pictures of people that match your target audience (e.g. female working professionals in their 30s and 40s).
Download high-resolution images for a full screen (e.g. your homepage “above the fold” image) that are at least 1600 px wide.
Download high-resolution images for a lead magnet guide that are least 800 px wide.
When in doubt, remember that a high-resolution image can be downsized while maintaining its resolution. But it can’t be upsized without distorting the resolution.
Select more than one image for a particular key concept or message. You may change your mind after consulting with a friend, project manager, or customer on the best image for your website and email opt-in incentive.

If you are seeking additional free stock photos for blog posts or other forms of recurring content, here are 15 free stock photo sites worth exploring:

15 Free Stock Photo Sites

A Picture is Worth a Thousand Words

Sometimes it is best to not let words get in the way of your message.

Cheering for your online success – one project step at a time!
Brent