The previous blog post about the upcoming guided project was a copywriting mea culpa.
Stated humbly another way, it was a content selfie. You deserved better.
It contained three bad words to avoid in online copywriting, both in web content and email forms.
The project announcement has now been adjusted but you can probably spot the three bad copywriting words between these original and revised paragraphs:
In alignment with my three goals to guide you strategically, keep you moving forward every week, and save you time and money, I am now preparing a new interactive do-it-yourself guided project for those who want to build an email list even without a website.
This project is for professionals like you and me who what to get things done now.
In alignment with the three goals of Graceful Resources to guide you strategically, keep you moving forward every week, and save you time and money, a new guided do-it-yourself project is being launched to help you build an email list even without a website.
The project is going to be a meaningful experience for you as an entrepreneur to start building an email list of people who are genuinely interested in what you have to say or offer.
3 Bad Words to Avoid in Copywriting
As you probably guessed, the three bad words to avoid in copywriting are:
Full Disclosure: There were originally 27 instances of these three words in the post How to Build an Email List Even Without a Website. Ouch!
Hat tip to copywriter Carrie Glenn who shared the dangers of me, myself, and I.
So as you share your passion with others, be mindful of these three words.
They are the copywriting equivalent of a selfie.
Me, myself, and I focus the content on the writer (not good).
You, yourself, and yours shift the content focus to the audience (good).
Plural Words to Avoid in Copywriting
Accordingly, avoid the plural selfie versions as well:
They are just as damaging but thankfully easy to correct too.
If you decide to join in the upcoming guided project (click here to stay connected to announcements), you’ll be able to share drafts of your content with the Graceful Resources team and with other project participants.
Copywriting selfies will be caught! 🙂
Hope this blog post helps,