When you put yourself out there, so to speak, on the web with a unique domain address (see 10 Tips for Website Names), you open yourself up for a share of unsolicited feedback. This past week was no exception for my own business name Graceful Resources.
One person shared how much she loved the name and branding on this website.
Another woman outlined all the things wrong with my name and branding.
Discover Opportunities for Improvement
I take all unsolicited feedback with a grain of salt (as I’m sure you do as well), but I also find opportunities for improvement in between the praise and the criticism.
And I know there is always room for improvement with everything I do! For Graceful Resources, I had to more clearly explain on my home page what exactly are graceful resources.
So here is what I came up with for now (and hopefully it also explains some of my thinking behind the brand name)…
What are Graceful Resources?
Like a graceful dancer or athlete, success comes to professionals who make it look effortless.
Here are the tech resources to keep you and your passion moving forward online.
One step at a time.
I then added the following resource examples to the home page in a bulleted list:
- Strategic Website Assessments
- Professionally Managed Web Design Projects
- Email Marketing Strategies and Automation
- Online Training Resources (Coming Soon)
- Easy to Understand Advice via the Free Graceful Journal Email Mailing List
I know the connection to dancers or athletes may still be a little nebulous, but I also know there is value in being distinctive with a website name. I also believe in conducting online business in a graceful professional manner.
It’s who I am.
For example, I recommend the automation of email marketing (aka autoresponders), but I don’t teach or implement online schemes like bait and switch webinars that are advertised as live but are actually pre-recorded.
Advice for Your Online Business
It takes some time to get clear on what it is you offer. We are after all human and we tend to make things more complicated than they need to be.
Here are two common starting points to get clear on your business value:
- Be upfront with the types of problems you are really good at solving.
- Clarify who it is that you serve.
Here is my example…
I’m really good at outlining actionable steps for entrepreneurs struggling with web technology.
Once you state your value succinctly and in writing, you also have a great signature for your branded emails!
Just get ready for more unsolicited feedback (with a smile on your face when it happens).
Hope this helps,
Brent
Please let me know if you have any questions or feedback via my contact form or in direct response to my free weekly email mailing list (click here to sign up).