Online Strategy

Once you have a professional lead magnet in place, there are many online strategies to further grow an email list for your business.

How to grow an email list professionally though requires one critical mindset – more on that in a moment (along with two lists of supporting resources).

The Pace to Grow Your Email List

From a timing perspective, you can go for the sprint or you can run the marathon.

If you are seeking immediate traffic to your lead magnet and email opt-in form (the sprint), you can pay Facebook and Google for sponsored ads, for example.  This short-term strategy requires a greater investment of your money than your time.

If you are in it for the long haul (the marathon), you can generate organic traffic to your website through search engine optimized content. This long-term strategy requires a greater investment of your time than your cash.

Which Pace is Better to Grow Your Email List?

The short answer is … there’s not a right or wrong answer.

You may discover the right strategy for your business is a combination of both races.

But when you plan for and run at a marathon pace, you have greater opportunities to make business adjustments as you go along.

How to Grow an Email List (Professionally)

Independent of the pace you select, the secret of how to grow an email list professionally is one of mindset.

This may sound counter-intuitive but to grow your email list professionally…

You do not want to try to be the hero.

Yes, heroes are winners in some aspect of life. They may have achieved success in business, life, or the playing field.

But they achieved success because they were mentored by others.

In real life, the coaches are the ones to hire if you pursuing similar success.

How to grow your email list professionally…

You want to be the guide.

(Additional resources supporting this strategy are included below for your reference.)

The truth is you already have:

• Sufficient life experiences to be the coach for someone else.
• Invested your own sweat and tears.
• Succeeded and failed.

You have learned through the arena of real life.

Now it’s time to stop trying to reach some arbitrary form of success.

The world doesn’t need more heroes.

It needs more guides.

It needs you.

Maintain this critical mindset and you’ll grow your email list professionally.

Here are some additional resources that reinforce the value of being the guide over the hero:

1. Be the Guide, Not the Hero (LinkedIn Pulse Article)
2. Be the Guide, Not the Hero – How to Explain Your Story Better (Interview with Eric Hinson, Explainify CEO)
3. How to be the Guide and Attract More Customers (Author Donald Miller – Interview with Dave Ramsey)
4. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Book by Ann Handley)
5. How to Write Copy That Sells (Book by Ray Edwards)
6. Marketing: A Love Story: How to Matter to Your Customers (Book by Bernadette Jiwa)
7. All Marketers are Liars Tell Stories (Book by Seth Godin)

Graceful Resources to Grow Your Email List Professionally

1. Recommended Website and Email Resources (along with the reasons why)
2. Lead Magnet Project (an interactive online project launching June 2017)
3. Lead Magnet Examples (email subscribers can add their own web address for free)
4. Lead Magnet Guide (5 essential characteristics of a lead magnet)
5. Lead Magnet Survey (share your own opinion and discover what other entrepreneurs recommend)

Cheering for your online success – one project step at a time!

Brent