Product Launch Formula (PLF) is an online marketing strategy trademarked by author and entrepreneur Jeff Walker. You can discover more the PLF model in Jeff’s book Launch (An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams).
Jeff also offers an online training course, community, and annual live event in Arizona for “PLF owners” (the term for customers who pay for this program offering). The cost is $2000 and I am an owner myself.
Here’s a photo I took at the PLF event last April in Phoenix:
The majority of my current clients are also PLF owners. While I am not writing this post to sell you on the PLF owner program (it’s a big investment), I do recommend investing $10 to buy Jeff’s book if you haven’t read it already.
Jeff does a very effective job explaining the emotional triggers of customers to buy products, such as reciprocity and scarcity. These triggers are commonplace in good marketing videos, emails, and online copy.
You’ll also discover in the book the recommended sequence of marketing videos (called Prelaunch Content or PLC videos) for your products.
Product Launch Formula Projects
What I do for clients (with the help of team members) is manage the technology side of things for business and product launches online. The purpose of my blog and online mailing list (click here to sign up) is to pull back the curtain on these client projects for your benefit.
Not all of my client projects involve Product Launch Formula and any entrepreneur can put to practice some (or all of) the strategies in the book Launch without becoming an owner of the PLF program.
One of Many Product Launch Formula Examples
Evan Zislis is a client of mine and he is now launching a new online program based on his bestselling book ClutterFree Revolution: Simplify Your Stuff, Organize Your Life & Save the World.
He has put together an amazing set of PLC videos and I encourage you to check them out as a marketing example. Evan’s first Prelaunch Content video releases tomorrow (Sunday 1/15/17).
The purpose of PLC Video #1 is to show prospects they can make a change and get results. This first video is about the opportunity.
You can sign up free for the video series on his new website ClutterFreeRevolution.com.
I designed his website with the Rainmaker Platform. The email pop-up form was designed with OptinMonster and the email service is integrated through ConvertKit.
You can discover my complete web and email toolkit via this page. I outline why I use and recommend each of these tools.
Other Product Launch Formula Examples
In the months ahead, I will share with you via the mailing list (click here to sign up) other Product Launch Formula client examples (plus non-PLF lead generation strategies).
We’ll also keep track of Evan’s journey and highlight lessons learned from his first online product launch.
Hope this blog post helps,
Brent
If you’d like to stay connected to my work with clients and the transformation they are experiencing, simply click here to sign up for my email list. You’ll receive professional advice and examples every week.
Special Bonus: All subscribers to my mailing list can add their own lead magnet web addresses at any time to my upcoming lead magnet examples listing here on the Graceful Resources website. So free publicity for their respective websites!