Adaptability is the name of the game in business, and that’s truer now than ever.
COVID-19 has made an impact on nearly every industry. Some, however, have felt it harder than others.
Restaurants, brick-and-mortar retail, gyms, and entertainment venues are among those facing particular challenges.
Stuck somewhere between essential and non-essential, these types of businesses face uncertainty about when, how, and even if they’ll be able to reopen.
Not to mention, in the back-and-forth fight against the curve, they’ll be first on the list for shutdowns if things get dire.
So how do you cope as a business owner? How do you keep business going during COVID?
We’ve gathered these resources to help you figure out an effective plan of action:
If You’re Closed
You can still push your business forward, even if you can’t open:
- Take advantage of your empty shop to run a full inventory
- Make any renovations you’ve been considering, such as installing new carpet
- Focus on your online presence and up your digital marketing game
- Find effective ways to connect with your employees virtually to get their ideas and input
- Invest in affordable tech like a new Lenovo, Samsung or HP laptop or Chromebook
On Again, Off Again
Opening and closing with your area’s phases can be exhausting and confusing for customers.
- Regularly update your website and social media pages, and make sure they clearly state if you are (or aren’t) open
- Use email lists to alert customers you’re open, and entice them with special offers
- Consider partial service options, such as carryout or curbside service
- Hire salesman or marketing experts to help you reach out to new markets
Open for Business
Focus on keeping your employees and customers safe once you reopen.
- Require employees to wear masks, and consider requiring customers to do the same
- Run temperature checks before shifts and send symptomatic employees home
- Install plexiglass barriers between customers and employees where possible
Finally, remember to take some time for yourself.
It’s easy to spread yourself too thin when coping with uncertainty.
However, your business needs you at your best.
Schedule some self-care and downtime into your routine, and you’ll be able to take on every challenge the pandemic puts in your path.
Photo Credit: Unsplash
About the Author:
Elena Stewart is a certified life coach who specializes in the teachings of Brené Brown, Danielle LaPorte, and Marie Forleo. She successfully transitioned from the corporate world to running her own business, and she now helps others achieve their career goals and dreams.
Author Website: ElenaStewart.com