There are millions of websites online today so the branding of your business online is essential. One way to look at branding is the ongoing reinforcement of your business name and message (i.e. tagline).
While your branding may appropriately start with a custom domain name (see: 10 Tips for Website Names), you may quickly be asking how to create a logo to reinforce your branding. This short article outlines three common strategies (along with corresponding resources) on how to create a logo.
A custom logo can then be used consistently on your web pages, product landing pages, opt-in landing pages, and in the lead magnet used to grow your email list.
Offline, your business logo looks great on business cards and on other marketing resources.
While a new brand logo can be a major investment for some organizations, it can be a nominal investment (less than $100) for your business.
The benefits through are the same for any size business – such as:
- Professional Look and Feel
- Recognizable Design
- Emotionally Triggered Responses
Consider your reaction to the following logos:
How to Create a Logo for a Web Page or Lead Magnet (on a Tight Budget)
Here are three common strategies to create a logo for your business:
How to Create a Logo – Strategy #1
The first strategy on how to create a logo is to do-it-yourself.
You may already have the logo design skills and tools in place to create a logo.
The Adobe application Illustrator, for example, is commonly used by professional graphics designers to create logos.
Alternatively, for the do-it-yourself crowd, are online logo design applications such as:
How to Create a Logo – Strategy #2
The second strategy on how to create a logo is to outsource it.
There are talented graphic designers all over the world.
If you are trying to stick to a budget under $100, a good place to seek logo help is fiverr.com.
A designer by the name of Cristina Gray on fiverr has been used multiple times by this site with success.
Another designer by the name of Jimmy Hall (located in Oregon) was recently used by a Graceful Resources client with good success (see design below along with a website header revision Jimmy did for this site).
Jimmy is building his logo portfolio and can help you out for less than $50. You can contact Jimmy directly via this email address.
How to Create a Logo – Strategy #3
The third strategy on how to create a logo is to crowdsource it.
When you crowdsource your logo design, you allow multiple designers to draft a logo for you. The winning proposal is then rewarded the project fee.
One of the most popular crowdsourcing site for this purpose is 99designs.
The process takes 7 days and can get pricey (logo design fees run from $299 to $1,299).
The greatest benefit – of course – is more logo design choices.
Four other popular crowdsourcing sites for logo designs are:
How to Create a Logo for Less
You hopefully now have some ideas and inspiration for your own logo.
While you can invest several thousand dollars for a custom designed logo, you can also do-it-yourself, outsource it, or crowdsource it for less.
A simple logo is part of your online branding.
So pick a logo design path and have fun with it!
It’s a nominal but strategic investment to reinforce your name and message in a crowded marketplace.
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Other Resources for Your Online Success
- Lead Magnet Guide (5 essential characteristics of a lead magnet)
- Lead Magnet Project (an interactive online project to help entrepreneurs implement a lead magnet process)
- Lead Magnet Examples (Graceful Resources email subscribers can add their own web address for free)
- Lead Magnet Survey (share your own opinion about opt-in incentives and discover what other entrepreneurs recommend)
- Recommended Website and Email Software Resources (you’ll also discover why these resources are recommended)
Cheering for your online success – one project step at a time!
Brent