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Entrepreneurship Advice

How to Grow an Email List (Professionally)

Brent Peterson, PMP, MS, MBA / May 10, 2017

How to Grow an Email List (Professionally)

Once you have a professional lead magnet in place, there are many online strategies to further grow an email list for your business. How to grow an email list professionally though requires one critical mindset - more on that in a moment (along with two lists of supporting resources). The Pace to Grow Your Email …

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5 Essential Characteristics of a Lead Magnet

Brent Peterson, PMP, MS, MBA / April 19, 2017

5 Essential Characteristics of a Lead Magnet

A lead magnet goes by many names (see what is an ethical bribe?), but what is most important to know, is that a lead magnet is essential for your business growth. Your lead magnet inspires people to join your email mailing list when they visit your website or landing page. Without an email mailing list, you can't …

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What is an Ethical Bribe? Here’s Another Perspective

Brent Peterson, PMP, MS, MBA / April 16, 2017

What is an Ethical Bribe? Here’s Another Perspective

An ethical bribe is a fancy term for an opt-in incentive to join an email mailing list. In other words, it is a lead magnet (here are some lead magnet examples for your reference). A Form of Business Exchange A lead magnet or ethical bribe is a form of exchange. You gain someone’s contact information (e.g. …

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Ashland, VA 23005

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Graceful Resources are organized by Brent Peterson, PMP, MS, MBA to provide you professional guidance for web design and online lead generation strategies. One project step at a time.

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